Rebecca “Becky” Keightley was named vice president and chief communications officer in 2012. She is responsible for promoting and maintaining Memorial Health’s brand throughout the region and sharing information both internally and externally. She also leads Memorial’s outreach efforts, physician sales, and follows government initiatives that affect healthcare.
Keightley joined Memorial in 2001 as director of marketing. Throughout her tenure, she has overseen the development and execution of several award-winning advertising campaigns, has tracked and raised market share throughout the region, and has been responsible for branding numerous successful service lines. Prior to joining Memorial, Keightley was director of business development and account supervisor for a full-service marketing firm.
Keightley is actively involved in healthcare marketing and civic organizations. She is past president of the Georgia Society for Healthcare Marketing and Public Relations, past president of the Advertising Club, a member of the Society for Healthcare Strategy and Market Development, past president of Junior Achievement, past president of the Oglethorpe Business and Professional Women’s Club, and a graduate of Leadership Savannah. She has also served on the American Heart Association and American Lung Association boards.