MUMC Recognized for Excellence in Integrated Communications

(December 1, 2010) - Memorial University Medical Center (MUMC) recently won a Silver eHealthcare Leadership Award at the 14th Annual Healthcare Internet Conference in Las Vegas. Memorial was recognized for integrating its "Memorial. More of What Matters." campaign across traditional media (newspapers, radio, and television), and new media (the Internet and social networking sites such as Facebook and Twitter). Memorial reaches out to patients and the community through a variety of traditional and online venues to ensure that people get the information they need to make informed healthcare choices.

This year's eHealthcare Leadership Awards drew a record number of entries -- nearly 1,300. In the category of Best Integrated Marketing Campaign, MUMC shared recognition with three other prestigious hospitals: Rush University Medical Center in Chicago, New York-Presbyterian Hospital in Manhattan, and Beth Israel Deaconess Medical Center in Boston. The eHealthcare Leadership Awards program was developed by eHealthcare Strategy & Trends, a leading Internet resource published by Health Care Communications in Rye, N.Y.

Memorial University Medical Center is a two-state healthcare organization serving a 35-county area in southeast Georgia and southern South Carolina. The system includes its flagship hospital, a 530-bed academic medical center; Memorial primary and specialty care physician networks; a major medical education program; business and industry services; and NurseOne, a 24-hour call center. You can follow us at facebook.com/memorialhealth, twitter.com/mymemorial, and youtube.com/memorialhealth.